About us

From Bazaars to Browsers

Centuries ago, India’s jewelry bazaars were vibrant cores of our cities, narrow lanes lined with master goldsmiths, silversmiths, gem-cutters, and artisans, each stall echoing stories of craftsmanship, heritage, and discovery. You could roam for hours, touch metals, inspect gemstones, haggle, and serendipitously find something that resonated.

In today’s world, that same spirit lives on, but it has evolved. With Eternz, we bring that age-old experience to your screen, blending the tactile delight of exploration with the power of technology. Our platform isn’t just a storefront, it’s a discovery engine. We use data, AI-driven curation, interactive visuals, and seamless filters so you can wander, browse, and uncover jewelry that speaks to you.

In short: we’ve transformed the magic of the bazaar into the ease of a browser.

Over 180+ curated brands come together under one digital roof, creating a strong, unified marketplace that makes every jewelry journey simpler, more personal, and full of delightful discovery.

Your Jewelry Destination

Our Philosophy: Individuality & Happiness

We believe jewelry is more than ornamentation, it’s an extension of who you are. It amplifies your narrative, mood, and spirit, not conform to trends or norms.

Individuality, not conformity

Your style is unique. Whether you gravitate toward minimalist forms, bold statements, or neo-traditional fusions, your jewelry should be as expressive and dynamic as you are.

Happiness in every detail

Jewelry should delight you. From how a piece looks under light to how it feels on your skin, every design, finish, and interaction should spark that warm, genuine joy.

Empower through choice

No one-size-fits-all. Whether you prefer fine gold, sterling silver, demi-fine, fashion pieces, or watches, our platform empowers you to explore across price bands, aesthetics, and metals without compromise.

In short: We don’t just offer jewelry, we curate pieces that celebrate your individuality. We want you to wear not what’s trending, but what thrills you.

Top Brands Across Categories

Here are some of the flagship names you’ll find on Eternz (representing a mix of fashion, silver, demi-fine, and fine jewelry).

These brands span from trend-forward fashion jewelry to high-quality silver, demi-fine, and fine gold/diamond offerings, letting you mix and match across styles, materials, and budgets.

A Note From the Founder

“Jewelry shopping has always been a cultural experience in India, an exploration of style, sentiment, and craftsmanship. But over time, that experience fragmented, becoming impersonal, confusing, and disjointed. With Eternz, I set out to bring back that feeling of discovery in a way that's built for today’s digital world. A single platform where every brand, every story, every emotion can coexist.

Our mission isn’t just to sell jewelry. It’s to rekindle joy, trust, and connection between creators and wearers. To build a new-age bazaar that empowers you to shine in your own way.

We’re only just beginning. Thank you for joining us on this journey.”

- Arthi Ramalingam, Founder & CEO

The Road Ahead

Eternz isn’t just a marketplace, it’s a movement to reinvent how India discovers, shops, and connects with jewelry.

We’ll keep expanding our brand portfolio, especially bringing global names into India via our marketplace model.

We plan to open offline experience centres so that you can see, feel, and try pieces before you buy.

We’re building better recommendation engines, AR/VR try-ons, personalized storytelling tools, and community platforms, so every visit feels fresh, curated, and joyful.

Welcome to Eternz - where centuries of tradition meet the future of expression.