Aaree, a jewelry brand, aims to instill confidence and make statements in the fashion world. It blends innovative designs with traditional craftsmanship like aari and meenakari. Named after Aashini and Reeva, it symbolizes age-old craftsmanship. With celebrities like Sonam Kapoor and Priyanka Chopra adorned in its pieces, Aaree has become a Bollywood favorite under the creative direction of Aashini Adani Patel.